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What are Cruelty Free Products?

What are Cruelty Free Products?

What Does Cruelty Free Mean? There鈥檚 lots of talk around from consumers, retailers and manufacturers about products being 鈥渃ruelty free鈥. Quite simply, 鈥渃ruelty free鈥 refers to cosmetics or other products that are developed and produced using methods that do not involve testing on animals. Cruelty free is not a new, trendy concept either. In fact, it鈥檚 been around for around 75 years since the introduction of the three R鈥檚 in the book  Principles of Humane Experimental Technique writt