What are Cruelty Free Products?
What Does Cruelty Free Mean?
There’s lots of talk around from consumers, retailers and manufacturers about products being “cruelty free”. Quite simply, “cruelty free’ refers to cosmetics or other products that are developed and produced using methods that do not involve testing on animals.
Cruelty free is not a new, trendy concept either. In fact, it’s been around for around 75 years since the introduction of the three R’s in the book
Principles of Humane Experimental Technique writt