Our Story

Richie Bulldog and Seth Love have been obsessed with tattoos long before it was even legal to get a tattoo in their hometown of New York City. Hustle Butter launched in 2012, and quickly became the Artists’ Choice.


Back in the 80s, there was no fame or fortune in tattoos. There was no “industry”—just an underground motley crew that got together to celebrate their commitment to ink. The best artists rarely got the attention they deserved—even in our tight knit little community—so we devoted our lives to finding and celebrating their craftsmanship. 

Of course, we never stopped collecting ourselves. We gritted through the pain of long sessions and the discomfort of long heals to cover our whole bodies in tattoos. We also learned that artists fought against redness and swelling too, and Vaseline just traded one set of problems for another, as petroleum jellies clogged up their needles and collectors’ pores alike.  


We knew there had to be a better solution for everyone. We also knew that it would be up to us to invent it because the rest of the world didn’t give a shit about tattoos... yet.  So that’s exactly what we did. We put our Brooklyn hustle to work and tried scores of solutions before we discovered the ideal base: natural body butter.


We chose body butter because it could do everything we needed, and more. It allows artists to work more efficiently as it doesn’t clog tubes the way petroleum-based products do, it softens and moisturizes skin so collectors can keep their tattoos looking and feeling great, and it revives artwork, even older pieces, to keep them vibrant. 

Our Product

Professional Grade
The only solution trusted by the best artists around the world because they helped create it.
Hustle Butter products are cruelty-free and vegan, and are made with the finest ingredients. Plus, they smell like a tropical vacation. Just saying.
Hustle Butter revives skin and ink, so your tattoos can look good, for life. A little Hustle goes a long way.