How To Care For A New Tattoo You love the design. You sat through the session. You paid for that tattoo with time, blood, and money. The last thing you...
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Tattoo care that keeps your art bold, your skin smooth, and your hustle alive – throughout the healing process and forever after.
REAL NEVER FADES
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Aftercare made with and for pros.
Clean Ingredients
Paraben & Phthalate-Free.
Vegan & Cruelty-Free
Kind to the planet. Kind for skin.
Dermatologist-Tested
Safe, simple, worry-free care.
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Tattooed, thinking about it, or just love healthy-looking skin? Say no more!
NEW TATTOO?
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Clean, artist-trusted essentials that support your skin through the healing process and beyond.
DAILY CARE FOR
VIBRANT TATTOOS
Protect your tattoos for life! Our formulas help lock in moisture and keep colors bold long after your session ends.
TAKE YOUR
ARTISTRY FURTHER
Artists, our in-process essentials make sessions smoother, cleaner, and more efficient – so you can focus on what matters.
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HOW THE HUSTLE WAS BORN
Born in Brooklyn, EST. 2012
We fell in love with tattoo culture and artistry in the ‘80s, back when tattooing was illegal in NYC and aftercare was an afterthought. After gritting through long sessions and uncomfortable heals, we knew there had to be something better out there. We couldn’t find it, so we created it ourselves. And with that, the Hustle was born…
- Richie Bulldog & Seth Love
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what our customers say
REAL FEEDBACK. REAL RESULTS.
Hustle Butter is probably the best aftercare for tattoos that I’ve ever tried, personally. This stuff works superbly during the initial stages of healing, keeping your tattoo well hydrated as well as keeping the area feeling cool and soothed, which helps greatly if you suffer a lot from tattoo itching.
Love this product my tattoo looks fresh! Makes it POP, scent is fantastic, makes my ink look like the first day I got it.
The slogan ‘before, during and after’ exists for a reason. I don't recommend it only for keeping your tattoo vibrant, but I strongly recommend using it prior to the appointment so you can prepare the area for your tattooing session!
Hustle Butter balm is essential for any new tattoo. I’ve tried many different aftercare lotions and balms, with Hustle Butter being the absolute best! There are no close seconds… The balms rubs in easily with no greasy feel. Ask any tattoo artist and they’ll tell you the same—Hustle Butter is the preferred aftercare product for any tattoo.
I’m OBSESSED with this product!! I recommend it to every person I know who either has tattoos or is thinking about getting one. When I put Hustle Butter on my tattoos there’s an almost immediate difference in how vibrant and happy they look.
Being made with clean ingredients and no petroleum, Hustle Butter just works better during the tattoo healing process and doesn’t clog your pores.
Tattoo Tips and Truths
Sunscreen For Tattoos Getting a tattoo isn’t just about the design—it’s an investment in self-expression. And like any work of art, it needs protection to stay bold and vibrant. You...
How To Keep Tattoos From Fading A tattoo is more than ink on skin; it's a story, a milestone, a piece of art that signifies something unique to you. But,...